Digital advertisement through social media in the hotel industry in the city of Ibagué
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Abstract
This research intended to diagnose the use of digital advertising, supported by social media, by the marketing managers of different organizations in the hotel sector in Ibagué (Colombia). The methodology was mixed, supported in hermeneutic procedures, which includes interpretations by the author. The findings, based on the research, showed that hotels use social media to promote their business; however, they are not trained in the uses of digital platforms.
References
Iabcolombia.com. (s.f). Interactive Advertising Bureau. Recuperado de: http://www.iabcolombia.com
Miranda Zavala, A. M., Cruz Estrada, I., Valle Ascencio, M. R., & Flórez Trejo, J. C. (2015). Estrategias de marketing con redes sociales en hoteles de cuatro y cinco estrellas en la ciudad de Tijuana, Baja California. Teoría y Praxis, 10-31
Social Media Examiner (2015). Social Media Marketing Industry Report. Recuperado de https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/