Characterization of business initiatives based on social networks in Ibagué
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Abstract
Social networks have impacted and transformed the traditional concept of business, by allowing enterprises to continuously get closer to their clients. These tools have worked as catapults for new ventures, providing the necessary resources for business promotion and expansion. The objective of this project is to characterize the practices of new entrepreneurs who use social networks in the city of Ibagué, to enhance such practices as a business strategy.
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