Digital advertisement through social media in the hotel industry in the city of Ibagué
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Abstract
This research intended to diagnose the use of digital advertising, supported by social media, by the marketing managers of different organizations in the hotel sector in Ibagué (Colombia). The methodology was mixed, supported in hermeneutic procedures, which includes interpretations by the author. The findings, based on the research, showed that hotels use social media to promote their business; however, they are not trained in the uses of digital platforms.
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Authors keep the copyright and accept the publication of the contents under the license Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International. When authors submit their manuscript, it is assumed that they know and accept the terms of open access and the license used, that they allow initial publication in this journal and the disclosure of the work
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Miranda Zavala, A. M., Cruz Estrada, I., Valle Ascencio, M. R., & Flórez Trejo, J. C. (2015). Estrategias de marketing con redes sociales en hoteles de cuatro y cinco estrellas en la ciudad de Tijuana, Baja California. Teoría y Praxis, 10-31
Social Media Examiner (2015). Social Media Marketing Industry Report. Recuperado de https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/